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I'm Lucía López de Guereña, visual designer and art director working across branding, culture and artistic practice.
Cuento Chino (Javier Ruibal). Illustration, Animation, Graphic Design & Art Direction.
Commissioned work for Javier Ruibal’s Cuento Chino project. Creative direction, illustration, animation and graphic design for both live performances and printed materials, translating the album’s narrative and visual identity across multiple formats.
Maquia. Complete visual identity project for musical artist: Brand Identity, Graphic Design, Illustration & Art Direction.
Creation of a cohesive visual universe for the musical project, from brand identity and graphic system to album covers, promotional campaigns and digital communication.
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